In Depth

Hallmark Has Boomer Message

Hallmark Channel says its viewers may be oldies, but they’re goodies if you’re looking for households that buy consumer packaged goods. Hallmark, which aims at a baby-boomer audience, is swimming upstream with marketers and media buyers who are fixated on…

Discovery Is ‘Doing da Vinci’

Leonardo da Vinci was one of mankind’s great inventors, dreaming up devices that were years ahead of their time. A new series on Discovery Channel will take some of Mr. da Vinci’s drawings of military weapons and breathe life into…

Neel Rules Airwaves for Initiative in L.A.

Move to the West Coast. Live by the beach. Learn to surf. Be named senior VP/director, national broadcast, for Initiative’s Los Angeles office. That’s a brief outline of the most recent part of Chris Neel’s career. While L.A. enjoys a…

Chart: Fastest-Growing Member Community Destinations

Twitter has been the talk of the media industry and the fastest-growing community destination on the Internet, according to Nielsen. A fast-growing group of Tweeters is adults 35 to 49, who send messages while at work, indicating that Twitter isn’t…

Bob Barker to Make Cameo Appearance on ‘Price’

Bob Barker, come on down! You’re the next guest star on “The Price Is Right”! The legendary emcee, who hosted “Price” for 35 years before stepping down in 2007, will return to CBS Television City Wednesday to tape a guest…

Schram Slated to Return to ‘Monk’

Bitty Schram will return for a guest appearance during the eighth and final season of USA Network’s “Monk.” Ms. Schram was an original cast member on the show, playing Mr. Monk’s nurse Sharona Fleming. She last appeared during season three….

Willy Burkhardt Named President of Sportsman Channel

The Sportsman Channel has tapped Willy Burkhardt as president. Mr. Burkhardt will oversee the network’s programming, production and digital operations. He will continue to serve as executive vice president of InterMedia Outdoors, the parent company of the network. The appointment…