Cartoon Network said it made a deal with the National Basketball Association to develop long- and short-form basketball content over a variety of platforms. Cartoon is part of Turner Broadcasting, which has been televising NBA games for 25 years. For…
Brian Wieser was named global director of forecasting at Magna, a division of IPG’s Mediabrands, the company announced Monday. Mr. Wieser will be replacing the dean of Madison Avenue forecasters, Bob Coen. Mr. Coen will continue to work with Magna…
It might not get a lot of hype, but NBC’s “Medium” has quietly turned into one of the network’s most reliable bench performers. Glenn Gordon Caron The drama about a psychic (Patricia Arquette) balancing her family life and her special…
If Americans continue to prepare themselves at the current rate for the June 12 switch to all-digital television signals, the number of homes that aren’t ready by the deadline could be quite small, vindicating the Obama administration’s decision to push…
In one of the most ambitious deals of its type, content studio RDF Media and advertising giant Omnicom Media Group have partnered on a wide-ranging venture designed to produce what the companies are calling “client-driven programming opportunities.” Key to the…
These are fast times at Versus. Comcast’s sports cable network is launching promotional campaigns for its first season of IndyCar race coverage next month, as well as spots for the upcoming National Hockey League playoffs. Since changing its name from…
Promax|BDA has lined up Obama campaign strategist Jim Margolis, Canoe Ventures CEO David Verklin and other thought leaders for its June conference to talk to television marketers and design professionals about remaining creative in the face of difficult times. Under…
BBC Worldwide Co-Productions ‘Great Rift,’ ‘Madagascar’ Slated
Branding Becomes Even More Important in Tough Times
Financial Advice, Finding a Job Among Most-Searched Subjects