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In Depth

Next New Taps Into Collarity’s Ad Targeting Tools

Online video studio Next New Networks partnered with ad targeting firm Collarity in a deal that will enable Next New Networks’ viewers to find videos and content that other Internet users with similar interests also like. Next New Networks will…

Break Sets Up Online Video Ad Council

Online video company Break Media has formed the Online Video Advertising ROI Council, the company announced today. The purpose of the group is to analyze and determine online video advertising effectiveness. Break Media is the parent company for Break.com, the…

Verklin Exits Aegis Media; Fay Named CEO, Aegis North America

Outspoken media executive David Verklin will be leaving Aegis Media, parent of Carat. Some of the duties of Mr. Verklin, who was CEO of Aegis Media Americas, will be assumed by Sarah Fay, CEO of Carat and Isobar in the…

Towers Backs ‘Parent’ Series

Chicago-based Towers Productions is developing reality TV program “It Takes a Parent” with radio talk show host and syndicated columnist Betsy Hart. The half-hour series is inspired by Ms. Hart’s Chicago-based radio program of the same name, where she takes…

Democrats Cancel North Carolina Debate

The North Carolina Democratic Party is abandoning its planned April 27 debate, which would have been on CBS and moderated by Katie Couric. Sen. Hillary Clinton, D-N.Y., had accepted the party’s debate invitation, but Sen. Barack Obama, D-Ill., had not….

CNN Lands Tony Snow

Former Bush White House Press Secretary Tony Snow has joined the CNN stable of political contributors. Mr. Snow resigned his job in November after waging his second battle with cancer. He was a longtime conservative commentator and player before becoming…

Fox, Debmar-Mercury Roll Out Preview of ‘Wendy Williams Show’

In the latest move to develop hits for the ever-evolving television syndication business, Fox Television Stations and Debmar-Mercury will co-produce a six-week preview of “The Wendy Williams Show” starting July 14. Among stations on board for the series, set to…

Disney Revamps SoapNet, Launches Online Ad Partnership

Disney-ABC has redesigned SoapNet.com, the home site of its daytime drama programming, and created a new online advertising network to capitalize on the revamp. The redesigned version has added celebrity, beauty and fashion news to its soap coverage, which currently…

Warners, Essence Launch Web, TV Partnership

Warner Bros. Television Group has partnered with Time Inc.’s Essence Communications to produce a new Web destination in tandem with Warner’s Telepictures Productions, the companies announced today. Under the partnership, the two media companies will relaunch Essence.com this summer. The…

MacFarlane to Give Promax/BDA Keynote

Seth MacFarlane is on deck to deliver the 2008 Promax/BDA Conference keynote address, according to Promax/BDA President Jonathan Block-Verk. The conference will run June 17-19 at the Hilton New York Hotel. “Seth is a remarkable talent and a catalyst for…