Online television network Revision3 will begin distributing its Web series on Hulu, Joost, Tivo, Break.com and Revver, the company said today. Revision3 currently produces about a dozen online TV shows that have been available primarily on its own site, Revision3.com,…
An advertising executive last week said something that shocked me. The agency representative said that advertisers are resistant to moving away from pre-roll ads online because they want to be able to tell a story with their ads. OK, I…
Jeff Berman has been promoted to president of sales and marketing at MySpace. Mr. Berman most recently was the company’s executive vice president of marketing and content. Before joining MySpace in 2005, he was a private political consultant following his…
Characters from the two popular Web series “Lonelygirl15” and “KateModern” will guest star in each other’s shows for the next two weeks starting today, the creators of both series announced. The shared programming will run through May 1 on www.LG15.com…
Alec Gerster, formerly CEO of media buyer Initiative, has joined Navic Networks as chief marketing officer. Navic develops interactive television software that enables targeting of commercials to viewers. “Alec’s extensive experience, perspective and insight will be invaluable as the media…
AMC named Joel Stillerman senior VP of original programming, production and digital content. Under his predecessor, Rob Sorcher, AMC developed the hits “Mad Men” and “Breaking Bad.” Mr. Sorcher left for Cartoon Network last year to become its chief content…
Pennsylvania TV Rakes in Windfall
Web-Video Revamp Readied for Upfront
Will ‘Gossip Girl’ Test Lure Key Demo to TV?
As convergent deals and online ad inventory become more of a norm for the cable upfront, one problem remains: streamlining the digital conversation. This recently became apparent to Amy Baker, senior VP for ad sales at History, when she met…