Some advertising buyers are pushing back against cable demands, as the cable networks start selling their upfront inventory, Brian Steinberg and Jeanine Poggi report in Advertising Age. Time Warner’s Turner and NBCUniversal’s cable networks have started making deals for commercial…
The CW broadcast network has completed its upfront sales, and in a sign that the TV ad market may not be as robust as it was a year ago, the network was able to secure CPM increases in the 6.5%-to-7.5%…
The media landscape has changed dramatically, with television now driving profits at media conglomerates, a far cry from the past, reports TheWrap.com. An analysis of the 2011 annual reports of five top media companies shows that TV divisions created a…
Commercials for foods that don’t meet a strict set of nutritional guidelines will be banned by The Walt Disney Co. on its child-focused television networks, radio stations and websites, The New York Times reports. Disney planned to make the announcement…
Oprah Winfrey is bringing back a feature that was one of the mainstays of her long-running syndicated daytime talk show, the New York Post reports. Winfrey is reviving the Oprah Book Club. The first book in what Winfrey is calling…
General Motors is in a standoff with TV networks over upfront ad pricing, Advertising Age reports. Media buyers and other sources familiar with the talks say the auto company wants networks to roll back pricing, something the major broadcast nets…
Viacom, the owner of cable networks including MTV, Nickelodeon and Comedy Central, has completed between 50% and 75% of its upfront advertising sales after seeing a surge in activity, reports Brian Steinberg in Advertising Age. Viacom has sacrificed some pricing…
Upfront sales have started as Fox and ABC are now securing advertising commitments, with the first deals struck with movie studios and auto marketers, reports Brian Steinberg in Advertising Age. Nevertheless, media buyers familiar with negotiations said upfront sales haven’t…
More than half of the advertising inventory for the 2013 Super Bowl broadcast has already been sold by CBS, reports Brian Steinberg in Advertising Age. The broadcast may reach sell-out levels of close to 80% in the next few weeks,…
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