Logo

Advertising

Why One Night Is Becoming the Island of Hope for Niche TV Shows

One night of the week is becoming the island of hope for niche TV shows. With the top broadcast networks moving little-watched shows to Fridays, the evening is becoming a testing ground for niche programs to see whether they can…

Will ‘Auto Hop’ Technology Destroy the Television Business? The Fight Heads to Court With Lawsuits on All Sides

The major broadcasters and Dish Network are trading lawsuits over Dish’s "Auto Hop" feature, which allows viewers to skip over commercials taped through its "Hopper" digital video recorder, reports Reuters. Many in the industry are suggesting that the technology threatens…

Good News for TV: Sales Surge Forecast for One of the Top Market Segments

A surge in sales from a year ago is forecast for May for a market segment that is one of television’s most important advertisers: automotive. Automotive News, citing a Reuters story, reports that U.S. new car sales will rise nearly…

A James Bond From the Past Has a Gripe About the New 007 Movie

An actor who was one of the many 007s in the James Bond movie franchise’s storied history has a gripe with the latest installment in the series. The producers of the new James Bond movie, "Skyfall," have inked a $45…

Latino TV Arrives as an Upfront Player — and a New Player Arrives in Latino TV

Latino television became a greater force than ever before at the upfronts during last week’s broadcast presentations in New York, which marked the arrival of an important new player in the Latino TV marketplace. TVWeek Open Mic blogger breaks it…

Cable Show Update: Head of Time Warner Cable Sides With TV Networks on Ad-Skipping Technology

Time Warner Cable Chief Executive Glenn Britt expressed disapproval over Dish Network’s ad-skipping technology, putting himself on the side of television networks that want to kill the service, reports The New York Times’ Media Decoder. Dish’s Auto Hop could damage…

Illeana Douglas on Her Branded Web Series: ‘It’s time to either move on and make it a TV show … or try to work on something else’

A Web series fronted by actress Illeana Douglas will end after its fourth season, which is set to launch this fall, according to The Hollywood Reporter. The series is the Ikea-branded "Easy to Assemble, which features a fictionalized version of…

News From the Cable Show: Comcast and Nielsen Readying Test of Commercial Ratings for Tablets

Comcast and Nielsen have joined forces to begin testing commercial ratings for the use of iPads and other mobile devices, Advertising Age reports. Comcast broke the news at the Cable Show, taking place this week in Boston. The story reports:…

Why General Motors Will Skip the Super Bowl in 2013

General Motors plans to sit out the Super Bowl next year, reports Brian Steinberg in Advertising Age. The decision comes after the automaker said it will stop advertising on Facebook, the story notes. The company gave a simple reason for…

Tired of Low Ratings, CW Is Developing Its Own Measurement System

The CW has had enough of a Nielsen ratings system that the broadcast network has been complaining about for years, saying it undercount’s CW’s young viewers. TheWrap reports that the network has decided to do something about it by developing…