NBC Universal said it will only run ads that are 15 seconds or less in front of short-form digital video starting in July, as part of a new advertising strategy for its digital content. The network will only run 30-second…
‘Cowboy’ Dating Show, Backed by Match.com, Part of Original Push
Allstate has cornered the market on safety during NASCAR broadcasts on ESPN and ABC. The insurance company is one of a handful of marketers to sign up for a new icon program that ESPN has been selling as it returns…
NBCU’s New Ad Chief Navigates TV
Younger Online Consumers Leaning More Toward User-Generated Content
Attention to Show Is Strongly Linked to Advertising Recall
The Cabletelevision Advertising Bureau said it has created a new commission to look at issues involved in processing commercial ratings for the TV industry. The CAB is aiming for representation of all industry segments. It said representatives from top media…
A consortium of the nation’s largest cable operators have joined together to donate at least $12 million in advertising time to help the city of New Orleans promote tourism to the area. The group includes cable interconnect Adlink along with…
Pausing for Effect
As Liaison to Carat Clients, Jones Keeps Busy