Regulators Turn Up Heat on TV Content
Violence, Fast Food Ads on Congress’ Summer To-Do List
Advertising
‘American Idol’ Finale Nabs $1.3 Million for 30-Second Spot
Despite Some Ratings Attrition This Season, Still Most Mass on TV
TV Ad Revenues Down in First Quarter
Local broadcast TV revenues in the first quarter of 2007 were down 3 percent year-to-year, according to Television Bureau of Advertising analysis of TNS Media Intelligence/CMR estimates that were based on data from the top 100 markets. The dip was…
Are Viewers Enjoying TV Less?
Surveys Show Prime Time and Ads Losing Popularity
Nancy Roth Pitches In
Taking Care of (New) Business
Top Shows Among African Americans
May 23, 2007 Top Shows Among African Americans As the season winds down, African American viewers appear to be interested in the big shows that draw the highest ratings in the general market. There is one big exception to…
CW Sells Out Ads on New Commercial-Free Show
Old Medium Learns New Tricks
New Platforms Mean New Measurements
Starcom Strikes First Upfront Deal Using Set-Top-Box Data
Environment Hot Issue for Networks
Lime Leads Quest for Green Living Bucks; Scripps, Discovery Set Plans