MaximizingMultimedia Platform Campaigns
Raycom Media’s Cleveland Combo Enjoys the Benefits of Cross-Selling
Advertising
Spanish Channels Have Lower Commercial Loads
Clutter Still a Problem
McOwen’s New Tune
MPG TV Maven Adds Print to Duties
Reaching ‘Higher’ in Car Market
Lincoln Uses Both Web Site, TV Ads to Reach Aspirational Consumers
Opportunity: It’s All in the Presentation
Communications Teams Often Miss Chance to Mine Chemistry With Client
Magna Sees Syndication Edge
Pod Report Says Viewers Stay Tuned During ‘Oprah’
Lucy Wins Again
TV Land Set to Honor Tube Classics
Starcom’s Strategy Whiz
Fujisawa Has Hallmark Singing New Tune
Treat Web Site as Client’s Front Door
Online Experience Must Be Integrated Into Advertiser’s Overall Message
Seeking Permission to Clear Clutter
Ad Industry Fixes Aren’t Working So Far