First quarter ad spending dropped 0.3 percent to $34.93 billion as top advertisers cut back on media as measured by TNS Media Intelligence. TV spending dropped while advertising on the Internet jumped. TV was down 2.7 percent to $15.6 million….
Nielsen’s Commercial Ratings Mark ‘Unprecedented’ Selling Season
Exec Shift Should Not Affect This Upfront
Verklin/Kanner Book Takes a Behind-the-Scenes Look at the Constantly Changing Landscape of Media Advertising
Advertising technology firm Visible World formed a partnership with online advertising provider Tremor Media to extend Visible World’s targeting tools online. Visible World said it launched a new broadband division to support the extension of its targeting ad tools on…
One of the big ideas with which television networks are tempting advertisers this season is programming without commercials. Last week, Telemundo said its prime-time telenovela “Idolos de Juventud” will be presented commercial-free. Instead of traditional spots, brands will be woven…
When Alan Cohen was a kid, he used to write away to the television networks to get program schedules. These days, he’s a guest at the network upfront presentations. Mr. Cohen earlier this month was named managing director of Initiative…
‘Main Event’ Storms NBC on Saturday Nights
May 30, 2007 TOP 25 LOCAL BROADCAST TV ADVERTISERS* Top 100 Markets First Quarter 2007 ($,000) Big spending declines by automobile dealer associations helped push local TV ad revenues down by 3 percent during the first quarter. Other advertisers,…
Networks Put Focus on Meeting Consumers in New Ways, Platforms