Microsoft: Let Online Ad Market Evolve
Latest Products Reinforce Company’s View That Online Race Has Only Just Begun
Advertising
New Platforms Mean New Measurements
Starcom Strikes First Upfront Deal Using Set-Top-Box Data
Environment Hot Issue for Networks
Lime Leads Quest for Green Living Bucks; Scripps, Discovery Set Plans
CW Tries to Break Away From Commercials
The CW said it hopes not to sell any commercials in one of the new shows it plans to launch next fall. At its upfront presentation for advertisers Thursday, the CW unveiled CW Now, a Sunday night entertainment show tracking…
GroupM Report Urges Marketers Online
Ad spending on the Internet is already the fastest-growing category as advertisers shift funds from traditional media—television, magazines, newspapers—to the Web. At this week’s upfronts, the powerful broadcast networks are promising their clients that they, too, have digital solutions, because…
The Book on Carat’s Verklin
Carat Chief Maps New-Media Landscape
Discovery Marks 20th Year of Shark Week
It’s getting warm. People are starting to go to the beach. It must be time for Shark Week on Discovery Channel. This year marks the 20th anniversary of the event in which the channel’s entire program schedule is devoted to…
Top Brands for Automotive Product Placement 2006
Top Brands for Automotive Product Placement 2006 Product placement is big business and the automakers have plunged in. In CBS’s “The Amazing Race” alone, advertiser’s autos were placed somewhere in the show 513 times. Nielsen Media Research tracks product placements…
AOL Buys Third Screen Media
AOL acquired mobile advertising technology provider Third Screen Media on Tuesday, in a deal that underscores AOL’s bet on the growth potential for advertising on mobile phones. Financial terms were not disclosed. “AOL is one of only four at-scale advertising…