Fast or slow, the broadcast networks say they’re ready to go. Despite the issues of commercial ratings, digital video recorders and integrated marketing complicating matters, ad sales executives at ABC and CBS said they’re prepared to begin negotiations in the…
Optimistic Sellers Seek to Buck Trends
Advertisers Embrace Digital, Pressuring Nets
Research Shows 11 Percent Response Rate
Using the One-Up Exercise Enables Planners to Tap Creative Sources
Prime time used to be “appointment television” time. Problem is that these days many viewers, especially the younger generation, are skipping their appointments. Sure, Fox continues to break records with “American Idol,” logging 70 million votes for its contestants in…
Mobile as Marketing Tool
A Picasso of Planning
This Series Rated SPF4
Auto Ad Spending, 2006 Advertising spending by the automobile industry dropped 1 percent to $13.5 million in 2006, according to Nielsen’s Monitor-Plus service. The automotive industry is traditionally the biggest ad spender, so even a small skid is of big…