Storytelling Brings Teams Together
This Essential Ability Unifies Groups, Allows a Shared Vision to Flourish
Advertising
Thank P&G’s McElroy for TV Ad Model
The Concepts Behind the First Commercial in 1937 Still Work for Today’s Audiences
Harness the Power of Superheroes
Genre’s Appeal is Wide-Ranging and Growing, So Look to TV Shows and Films for Blockbuster Ad Campaigns
No Magic Number for
If Your Client Wants Only a Hard Figure, Try Recasting the Debate Toward Relevance
Program Engagement Among Viewers 50-Plus
Shows returning in fall ’06 on broadcast networks. Results listed sequentially by category.Network ABCCBSCWFoxNBCProgram Desperate HousewivesSurvivor, Two and a Half MenEverybody Hates ChrisPrison BreakLas Vegas, Medium Index112108110109105Includes regularly airing prime-time shows with at least three telecasts. Minimum sample was 1,000….
Engaging the 50-Plus Market
From IAG ResearchPart baby boomer, part mature market, our cultural and marketing definitions for American adults who are age 50 and above keep changing.The gigantic segment is more than 85 million strong. One relevant factor that sets the 50-plus group…
Sharpen Your Saw and Stay Fresh
Find Ways to Broaden Perspectives and Become a Better Planner in the Process
IAG Index: College Students Drawn To Newer Programs
College students have varied living situations, lifestyles and schedules, but IAG Research has concluded they have one thing in common: Their prime-time TV preferences tend toward newer shows.IAG surveys include college students, wherever they reside — with family members, in…
Debunking Left/Right Brain Dogma
Theory of Integrated Thought Process Holds Valuable Lessons for Campaigns
A New Way to Evaluate TV Repeats
Audience measurements over the years have pointed to some patterns in program performance by genre: Sitcoms often hold up pretty well when repeated, while ratings levels are invariably lower for the rerun; dramas with continuous story lines have witnessed steeper…