The Little Guy Can Win- By Using the Right Moves
By Capitalizing on Goliath’s Weaknesses, Smaller Competitors Stake Out a Niche
Advertising
Solid Action Makes Adapting Easier
Those Who Embrace New Perspectives Are Ahead in Quest to Achieve Growth
Web Joins TV, Radio As A Dominant Reach Vehicle
By Abbey Klaassen AdAge.com There’s an awful lot of interaction between various media, as one of the latest studies about how people use media in an average day confirmed. And as a pure reach vehicle, the Web is emerging as…
Define the Jargon, Humanize the Sale
Understanding Terms Is Path to Consumer’s Vote
School’s Out for Summer
We hear a great deal about the evolving media habits of America’s teenagers (defined here as those ages 13 to 17). Some news reports and anecdotal “evidence” could lead you to believe the average teenager will be busy surfing the…
Upfronts Get With the Changing Program
Nets Making Smart Use of Marketplace; So Should Planners
Learning Is a Catalyst for Growth
It’s Not Enough to Just Listen-Synthesizing Information Requires Asking Questions and Leading by Example
The Other Success Indicator
Design Ad Plans for More Profit, Not Just Sales Growth
Nets’ Most Engaging Freshmen Series
It’s upfront time again. Those attending an upfront presentation for the first time may find it an overwhelming, albeit enthralling, time. Actually, many veterans may feel the same way too. How engaged with the proceedings are novices compared with those…
Report: NBC Viewers Most Upscale Among 25-54
HGTV Has Top Income Among Cable Networks