An Effective Competitive Analysis
Worthwhile Assessments Require Looking Beyond How Competitors’ Strategies Compare With Your Own
Advertising
New Media, Same Dollars and Cents
TVWeek Upfront Summit Panelists Predict Ad Money Will Continue to Shift to Cable
Engaging African Americans
The answer is “Girlfriends.” More on that in a moment. This week we look at African Americans, a segment of society that, in aggregate, devotes more time to the TV medium than all other viewers. We know that African American…
The Interdependence Bounty
Shared Knowledge Generates Energy to Use for Growth of Business, Relationships
Car Makers Shifting Ad Money to Cable, Online
By Laura Clark GeistAutomotive News Car companies launched four dozen new or redesigned vehicles in the United States last year. U.S. automakers touted their employee pricing programs all summer. But despite those major initiatives, automotive marketers spent 1.8 percent less…
Financial State of Americans: Too Much Debt
Home Ownership Near All-Time High, but Consumers Living Beyond Their Income
To Increase Productivity in Lean Times, Invest in Training
Problem-Solving Skills Improve Staff Performance
TV that TV That Engages the Rich
This week, as income taxes are top of mind for many, TVWeek‘s information from IAG Research focuses on viewers at the upper end of the income spectrum. About one in six households reports an annual income of at least $100,000….
Prepare for the End of Old-Style TV
The Future Will Belong to Those Who Take Risks and Implement Innovative Strategies for an On-Demand World
Decision-Making Is a Two-Step Process
Consider Hidden Opportunities in Changing Approach