By Bradley JohnsonAdvertising Age A majority-57 percent-of teens age 13 to 17 now have a cellphone, but that’s far below the 80 percent of adults 18-plus who own a mobile phone. Still, for a glimpse of the future, look no…
Study: Internet Becoming Essential
Viewing Increases Even as Options Grow With Proliferating Devices, Platforms
Shifted Viewing Puts Consumers in Control, So Plan to Reach Them on Their Terms
By Laurel Wentz Advertising Age Growth in spending on Spanish-language TV has taken off again after a slow start last year, soaring 20.3 percent for the month of September 2005 and growing even faster for the rest of the year,…
IAG Research measures viewer reactions to programming on 16 networks every day. On average, more than 5,000 respondents daily complete surveys about their viewing of TV shows they watched the night before. One set of data focuses on program attentiveness,…
Viewers More Engaged by Olympics Spots
No Need to Fight or Flee When the Unexpected Happens: Embrace the Cataclysm, Turn It Into Opportunity
Preschoolers Are the New Target Demo as Companies Focus on Merchandise Tie-Ins at the 2006 Toy Fair
Deconstructing the Placement, Visuals, Message and Success of the Spots Is a Helpful Postgame Lesson