Survey: Product Placement Growing Fastest in Television
PQ Media Study Values 2004 Deals at $1.88 Billion, a 46 Percent Surge From 2003
Advertising
Building Brand Awareness Quickly
TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates
Poll: Branding Fleeces Buyers
By Abbey KlaassenAdvertising Age Amid a fierce and ongoing struggle between networks and producers over who should get the cash from branded entertainment deals comes the troubling news that marketers already feel they’re being fleeced.Seventy-nine percent of major marketers polled…
Vignettes Lure Sales Over to TV
Sales reps at KDUH-TV in Scottsbluff, Neb., had a hard time luring some radio advertisers over to TV until they presented a summer tourism package for the 2004 season.For small-business advertisers in this part of the 196th-ranked Cheyenne, Wyo.-Scottsbluff designated…
Roper ’05 Survey Indicates TV Reaching 94 Percent of Adults
Viewing Climbs 11Percent, but Media Execs Complain Study Fails to Include Niche Groups
Lifetime Goes Nontraditional to Sell Women on Pontiac G6 Automaker’s and Net’s Brands
30-Second ‘Stories’ Run With Conventional Spots, Carry Automaker’s and Net’s Brands
ESPN and ABC Sports Woo Clients With ROO
Goal-Based Return on Objective Offers Advantages Traditional Measures Can’t Match
Success Story: The Grass is Greener in Spokane
ABC affiliate KXLY-TV in Spokane, Wash., received more than 200 entries from viewers in its designated market area who contended they had the “Ugliest Yard” and wanted a chance to win an extreme yard makeover, including $5,000 in landscaping and…
The Ups and Downs of Cable Ratings
Executives in Syndication, Cable Study Viewership Figures and Spar Over How They Should Be Interpreted
Tracking a Good Racing Buy
Ads Paying Dividends in Sport Where Fans Value Sponsors and Ratings Soar as Young Males Flock to Watch