Burrell Takes Stock of Ad Marketplace
Pioneer Decries Cultural Insensitivity
Advertising
Creative Targeting Gathers Steam
Growth of Multicultural Markets Leads Advertisers to Recognize Value of Tailoring Spots to Varied Audiences
Disney: Cross-Platform Deals Are Alive and Well
Firm Undaunted as Viacom Shifts Strategy, Integration Falls Short of Expectations
Real-time Data: Too Much of a Good Thing?
By Jack NeffAdvertising Age Delivering real-time sales data and TV advertising information has become so efficient that marketers are now worried the analysis of that data may intensify short-term thinking. Some are even raising questions as to who should be…
MTV, VH1 Enlarge Online Offerings
MTV announced last week that it plans to launch a new ad-supported Web site with original content April 25. MTV Networks Group President Van Toffler called the site, MTV Overdrive, a “hybrid” network because it will deliver programming both on…
Success Story: WBRZ-TV Raises Funds for Medicines
The rising cost of prescription drugs can keep some elderly and impoverished people from getting the medication they need, but WBRZ-TV’s Fill a Prescription for the Needy promotion tried to prevent that from happening for Baton Rouge, La., residents.The ABC…
Focus Keeps Targeting’s Aim True
Planners Can Significantly Impact Communication Plans by Ensuring That Audience Meets Marketing Definition
Money Mapped: The Coasts Boast Most
| Demographics | Atlanta, Chicago Make List of 50 Richest ZIP Codes
Sponsors Shying Away From ‘Rock Star’s’ $20M-Plus Price
Burnett Wants Advertisers to Buy Entire Series, Pay Even More for Product Placement
Building Brand Awareness Quickly
TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates