By Jack NeffAdvertising Age Delivering real-time sales data and TV advertising information has become so efficient that marketers are now worried the analysis of that data may intensify short-term thinking. Some are even raising questions as to who should be…
The period following the winter holidays is when many people want to get their bodies back into shape, so Raycom Media sister stations CBS affiliate WOIO-TV and UPN affiliate WUAB-TV in Cleveland served up a Fit Foods for Healthy Living…
Pioneer Decries Cultural Insensitivity
Growth of Multicultural Markets Leads Advertisers to Recognize Value of Tailoring Spots to Varied Audiences
| Demographics | Atlanta, Chicago Make List of 50 Richest ZIP Codes
Burnett Wants Advertisers to Buy Entire Series, Pay Even More for Product Placement
MTV announced last week that it plans to launch a new ad-supported Web site with original content April 25. MTV Networks Group President Van Toffler called the site, MTV Overdrive, a “hybrid” network because it will deliver programming both on…
The rising cost of prescription drugs can keep some elderly and impoverished people from getting the medication they need, but WBRZ-TV’s Fill a Prescription for the Needy promotion tried to prevent that from happening for Baton Rouge, La., residents.The ABC…
Planners Can Significantly Impact Communication Plans by Ensuring That Audience Meets Marketing Definition
TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates