With local television advertising up by almost 25% in 2010 compared with a year earlier, television stations are expanding their local news broadcasts after years of cutting news staff, reports The New York Times‘ Brian Stelter. KSDK-TV, the NBC affiliate…
Burger King is reinventing its marketing strategy, shifting its target from teenagers to moms, hiring a new ad agency … and getting rid of the familiar “King” character that many customers find creepy, USA Today reports. According to the story:…
A high-profile TV star who is involved in one of the most eagerly anticipated shows of the fall season has come under scrutiny over an unrelated project — a stint as guest editor for an online magazine. Ashton Kutcher, who…
While some retailers would jump at the chance to get their products featured on MTV’s hit "Jersey Shore," youth-focused clothing company Abercrombie & Fitch wants none of it — and is even offering to pay Mike "The Situation" Sorrentino to…
Walt Disney’s shares fell 9% on Wednesday, even though the company reported third-quarter earnings that beat some analysts’ estimates, reports the Los Angeles Times’ Company Town blog. Reaction to the report played out on a day when media stocks —…
Comcast’s attempt to stop an ad campaign by competitor DirecTV has been denied by a federal judge in Illinois, according to The Hollywood Reporter’s Hollywood, Esq. blog. As previously reported, Comcast sued DirecTV over what the cable giant claimed are…
Mega-marketer Pepsi’s ongoing cola war with Coke will soon play out on a new front, with the rival soft drinks sponsoring rival TV shows. While Coca-Cola has been a longtime sponsor of “American Idol,” Pepsi has just taken the wraps…
Showtime marketing exec Len Fogge has moved to NBC Entertainment, where he rejoins former Showtime programming chief Bob Greenblatt, MediaPost reports. Fogge, who had been rumored for months to be heading to NBC, becomes president of marketing for NBC Entertainment….
A former top television executive is urging stations to get on board immediately with online streaming of their live signals as well as past programming, TVNewsCheck reports. Preston Padden, who was a top executive with Fox, ABC, Disney and Metromedia…
"By taking a big cut of its affiliates’ retransmission consent revenue, CBS now believes it can reap as much as $700 million in annual retrans-related revenue," in the next three to five years, according to a report by our good friends at TVNewsCheck.com….