Network television executives are getting creative in their attempts to convince viewers to sample their new shows for the 2011-12 season, according to The Hollywood Reporter, which runs down a list of the networks’ last-minute gimmicks and giveaways. ABC, trying…
Television executives from companies including Comcast’s NBCUniversal and Viacom’s CBS said advertising remains strong in the second half of 2011, despite concerns that the economy may be slowing, reports Bloomberg. The executives commented on the strength of the ad market…
"Nielsen, [on Tuesday, Sept. 13, 2011] unveiled a push to turn the new online campaign ratings system it developed with Facebook into the online equivalent of the TV industry’s so-called ‘GRPs,’ or gross ratings points, which are Madison Avenue’s ‘currency’ for the…
Nielsen revealed this week that one 15-minute time slot is the most viewed part of prime time. The research firm said the period from 9:15 to 9:30 p.m. has the biggest audience, with almost 42% of Americans with TV sets…
A Swiss group has put out a TV commercial that is aimed primarily at George Clooney, AOL’s DailyFinance reports. Ths Swiss labor rights group Solidar Suisse is behind the spoof ad, which features a Clooney look-alike dodging — and failing…
Ad spending on broadcast TV actually fell in the first half of 2011 compared with 2010, though ad spending on cable TV, syndication and the Internet surged over the same time period, according to well-respected Kantar Media. Says the report: "Within the television…
OWN is bringing back to the airwaves the charismatic host from the early days of one of TLC’s trademark shows to bolster the network’s daytime lineup, USA Today reports. Paige Davis, who hosted TLC’s "Trading Spaces" circa 2001, will star…
NBC is receiving a record price for Super Bowl commercial time, beating the mark set by Fox a year ago, reports Adweek. Wth five months to go until the Super Bowl is held in Indianapolis on Feb. 5, NBC is…
ABC has turned down an ad for the film "Our Idiot Brother," sending a memo to the Weinstein Co. outlining its objections, reports the New York Post. The ad has been running on other networks. “Please remove the visual of…
Following a stock slide, AOL has hired investment bank Allen & Co. and law firm Wachtell, Lipton, Rosen & Katz as advisers, reports Adweek. Both firms are prominent in mergers and acquisitions, and their hiring could signal a "high-level transaction"…