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One Day After Leaving Turner, Yaccarino Lands a Big TV Job

Linda Yaccarino, an 18-year veteran with Turner Broadcasting, has landed another big television job just a day after announcing her departure from Turner, Multichannel News reports. Yaccarino is poised to accept an offer from Comcast to take a senior ad…

Two Shows Fighting It Out for TV’s Top Ad Price

The show that has owned the title for some time as highest-priced prime-time show has some stiff competition this year, Advertising Age reports. Fox’s “American Idol” has been the priciest show for advertisers in recent years, but it’s currently running…

Top Ad Sales Person at Turner Entertainment Leaving the Company

The top advertising sales exec at Turner Entertainment plans to leave the company after 18 years, Jon Lafayette reports in B&C. Linda Yaccarino, an executive VP at Turner, will leave when her contract expires, according to the report. David Levy,…

Simon Cowell Chimes In on Whether ‘X Factor’ Host Steve Jones Is Leaving the Show

Responding to reports that Steve Jones might be leaving Fox’s "The X Factor," Simon Cowell told the New York Post’s Page Six that the show’s host isn’t going anywhere. “There is a lot of speculation about Steve Jones leaving the show….

Poll Names Worst TV Ad in America; Other Categories Include Most Grating Performance by a Human, Worst Abuse of an Existing Song

A clear winner was named in an online poll to determine the worst television ad of 2011, reports Consumerist.com. After 115,000 votes, the winner for the worst TV commercial was Luvs Diapers’ "Poop, There It Is!," which features animated babies…

Not So Rosie: Ratings In For OWN’s Relaunch

The ratings are in for the relaunch of the Oprah Winfrey Network (OWN) on Monday, Oct. 10, 2011, and "the ratings for the first night reaffirm just how hard it’s going to be to draw in viewers," writes Brian Stelter…

Actress Who Starred in a String of Popular TV Shows Is the New Celebrity Face of Botox

A television actress who has starred in a string of popular shows has been named the new celebrity face of Botox, People.com reports. Courtney Thorne-Smith, who has starred on "Melrose Place," "Ally McBeal" and "According to Jim," says she likes…

Here’s Your Chance If You Think It’s So Easy: Major Advertisers Sponsor Contest to Find the Next Great Sitcom Script. Contest Is Open to Just About Anyone Who’s Over 18 And is Not a Member of a Writers Union or Writers Guild

Hey, these folks are serious about comedy. The major advertisers who helped make sure the "Gilmore Girls," "Everybody Hates Chris" and "Friday Night Lights" get on-air are looking for the next great family comedy script. The group, the Association of National Advertisers’…

Attention Marketers: Ask Not What You Can Do for Your Customers, But What They Can Do for You. Secrets of Social Media Strategy from Harvard Square.

Facebook has more than 800 million users. But, somehow, your brand isn’t really reaching the vast majority of them. In this fascinating entry by TVWeek Open Mic blogger Chuck Ross, we get to probe the mind–thanks to a presentation at…

Time For a Deal: Tiger Woods Gets His First Major Endorsement Contract Since Scandal

Marking his first sponsorship since the scandal that followed his November 2009 car crash, Tiger Woods has signed a deal to endorse luxury watchmaker Rolex Group, reports Bloomberg. Terms of the agreement weren’t released by Rolex, while Woods’ agent didn’t…