With more consumers choosing to watch television shows via their iPads and other mobile devices, the advertising market for mobile TV is poised to surge to $1.4 billion in 2015 from $370 million last year, reports Nat Ives in Advertising…
Speaking today at Cable Show 2011 in Chicago, Time Warner Chairman and CEO Jeff Bewkes proposed a simple solution to current content and distribution issues: Make all content available on all devices, all the time, Multichannel News reported. Bewkes has…
Entertainment and media spending were up last year–their first gains since 2007, reports The New York Times’ Media Decoder blog, citing the PricewaterhouseCoopers Global Entertainment and Media Outlook. Spending rose 3.1% in 2010, compared with 2009, according to the report….
Upfront sales for cable networks may wind up at least 15% higher than last year, bringing total sales commitments to $9.4 billion and eclipsing broadcast TV for the first time, reports Jon Lafayette in B&C. With the cable upfront already…
While Comcast Chief Executive Brian Roberts says NBCUniversal’s $4.4 billion deal to telecast the next four Olympics will prove profitable, some others aren’t so sure, reports Bloomberg. Comcast plans to make money by charging higher distribution fees for broadcast stations…
The just-concluded broadcast upfront secured higher volume and solid price increases for the big networks, solidifying the impression that advertisers’ fondness for Big TV is alive and well, reports Brian Steinberg in Advertising Age. But does the estimated $8.8 billion…
MTV has canceled its most controversial series, Deadline.com reports. Based on the British hit drama of the same name, "Skins" will not see the light of a second season. The article says, " ‘Skins,’ an adaptation of the praised British…
CBS wound up its upfront ad market with about 80% of its inventory sold and price increases significantly higher than those the other networks have been getting, Advertising Age reports. The network obtained ad commitments estimated to be between $2.5…
ABC has completed its upfront sales effort, securing an increase in ad commitments over last year’s upfront along with solid increases in prices, Advertising Age reports. The network pulled in an estimated $2.3 billion to $2.4 billion in commitments, up…
Signaling an increased interest in broadcast television from advertisers, The CW sold between $400 million and $420 million in commitments for its next TV season, reports Brian Steinberg in Advertising Age. The CW secured rate increases between 10% to 12%,…