Key executives at some media companies are openly expressing concern about the scatter market, while others remain optimistic, Advertising Age reports. In some cases, the two opposing views are part of the same corporate family. Viacom executives have been fretting…
A 6,000-square-foot digital television screen is causing problems for New York City residents, reports the New York Post. The huge TV screen, located on the Port Authority’s building at Eighth Avenue and 42nd Street, is so bright that many residents…
An advertiser has pulled its spending from two Penn State football games that are slated to air on ESPN, citing "allegations surrounding the Penn State football program," reports The Wall Street Journal. (Please note that the WSJ is behind a…
Viacom CEO Philippe Dauman said his company and the Nielsen Co. will look into an “anomaly” in ratings for Nickelodeon, Advertising Age reports, citing a Bloomberg News story. The sudden double-digit drop in ratings, which Dauman called “inexplicable,” occurred in…
Nickelodeon is preparing to launch a new nightly prime-time programming block, along with an interactive website, with a target demo of moms, Multichannel News reports. NickMom, a multiplatform content destination, will include four hours of prime-time programming on Nick Jr.,…
Emmy-winning actress Melissa McCarthy has been tapped as the new spokeswoman for an iconic American product, according to The Hollywood Reporter. Tapping McCarthy as the spokeswoman for Ivory Soap is part of what manufacturer Procter & Gamble calls a "holistic…
Local ad revenues for two more station groups declined in the third quarter. Local TV revenues for CBS were down 6%, reports TVNewsCheck, and local TV revenues for Gray Television were down 10%, reports B&C. The story about CBS says: "The…
Discovery Communications’ partnership with Oprah Winfrey in the struggling OWN cable network is costing the company plenty, and so far the investment is not paying off. Discovery revealed that it spent an additional $12 million on OWN during the third…
Broadcasters are scrambling to figure out the implications of a new Federal Communications Commission proposal that would require stations to post information online about their political advertisers, reports Advertising Age. That information is now stored in paper files at the…
"Bugs," those network logos that reside at the bottom of your TV screen, are becoming fertile ground for advertisers, reports Brian Steinberg in Advertising Age. Both The CW and Fox have sold the real estate around bugs to advertisers. The…