Local television advertising sales jumped by 31.7% in the third quarter compared with a year earlier, far outpacing network television ad sales, which grew at just 2.7%, reports B&C. The numbers come from a survey from TVB and Kantar Media,…
Philadelphia Eagles quarterback Michael Vick, who spent 21 month in prison after pleading guilty to running a dogfighting ring, has gotten his first post-prison ad endorsement deal. It’s for a New Jersey car dealership, reports Advertising Age. According to the article,…
"[W]ired-cable penetration represented 60.7% of households in November 2010, down from 61.7% in November 2009. The only time it had been lower was in November 1989 when wired-cable penetration was at 59.7%, writes TVNewsCheck, citing data from Nielsen. At the…
Television broadcasters and cable operators have one year to comply with the Commercial Advertisement Loudness Mitigation Act (or CALM), after President Barack Obama signed the act into law, reports B&C. The law directs the Federal Communications Commission to regulate the…
How much are 140 characters worth? In the case of Twitter, which received a new round of funding led by venture capital firm Kleiner Perkins Caufield & Byers, it’s now valued at $3.7 billion, Bloomberg News reports. The social-networking service,…
According to UsWeekly, January Jones, 32, "poses nude — accessorized with just a sexy pair of shoes and a well-placed purse — in the spring/summer 2011 ad campaign for the luxe designer label" Versace. Picture taken by the well-known photographer…
Over the next two years DirecTV plans on selling local ads in 50 markets, prognosticating that will bring in up to $400 millon in ad revenue, Multichannl News’ Todd Spangler reports. The ads will appear on about 50 channels, the…
Discovery Communications CEO David Zaslav says the company needs an incentive if it is to embrace the TV everywhere concept, writes our friend David Goetzl in MediaDailyNews. According to the article, "It may be a while and take some serious…
Joan Gillman, executive vice president of media sales for Time Warner Cable, told a congressional subcommittee that if the government implements any kind of "do not track" regulation preventing companies from tracking user behavior on theWweb, it could hurt the vibrancy…
The Federal Trade Commission has proposed that consumers be given the option to ensure that their browsing and buying habits online NOT be tracked, The New York Times reports. Edward Wyatt and Tanzina Vega write in The Times that if…