Advertising

Popular Facebook Apps Giving Advertisers, Trackers Access to Users’ Personal Info

A Wall Street Journal investigation has revealed that many of the most popular apps on the Facebook social-networking site have been providing access to users’ identifying information to advertisers and Internet tracking firms, The Journal reported. The report describes the…

Microsoft Readying Huge Marketing Push to Debut Kinect, a Rival to Wii, for the Holidays

Microsoft will be tapping a half-billion dollar marketing budget to roll out a competitor to the Wii, reports Claire Atkinson in the New York Post. The software giant will be using soda cans to cereal boxes to promote Kinect, a…

Google’s Pact With NBCU Ends a Year Early, Dealing Setback to Search Giant’s Ambitions for TV Ad Sales

In what Advertising Age’s Brian Steinberg is calling a setback to Google’s goal of becoming a big player in television advertising sales, Google and NBC Universal ended an ad pact almost a year before it was due to expire. The…

Google, NBC Universal End TV Ad-Sales Pact Early; Agreement Allowed Google to Sell Cable Inventory

By Brian SteinbergAdvertising Age Google and NBC Universal have dissolved an intriguing ad pact they established in 2008 nearly a year before it was set to expire, dealing a setback to Google’s ambition to become a big player in TV…

Website for Older Women Dating Younger Men — CougarLife.com — Offers Courteney Cox $1 Million to Become Spokeswoman

A Website that hooks up older women with younger men — CougarLife.com — has offered "Cougar Town" star Courteney Cox $1 million to become its spokeswoman, reports TMZ.com. The offer comes as Cox is separating from David Arquette, the story…

Scott Kurnit, Founder of About.com, Has New Service, AdKeeper; It Allows Users to Keep Online Ads to Check Them Out at Their Convenience

Scott Kurnit, a pioneer in the cable business who hit a mother lode as the founder and CEO of about.com when he sold it at the peak of the Internet boom for $724 million, is back with an idea he…

Can’t Make Money When Consumers Zip Through Ads? TiVo Has a Pitch for That

TiVo is finding a way to make money from many consumers’ habit of zipping through television ads, reports Claire Atkinson in the New York Post. The company is offering to tell advertisers which of their TV ads are the worst…

NBCU Invests in Addressable Advertising Firm INVIDI

NBC Universal has made an investment in INVIDI Technologies Corp., a firm that creates addressable advertising solutions for TV, INVIDI announced today. NBCU is the first company with cable and broadcast networks to sign on with INVIDI, the tech company…

With This Week’s Anouncement of Google TV’s Partners, What May Be Most Telling Are Those That Are NOT Partnering With Google TV Yet; Plus a Video Demonstrating Apps for Google TV

Google TV’s announcement on Monday, Oct. 4, 2010, may be most telling in regard to which companies have not yet partnered with Google for the service, the New York Times reports. "[T]he announcement underscored the difficulties companies face as they…

With Google Alerts, Huffington Post and News Aggregators, Who Needs CNN? Answer: Advertisers

With personalized Google alerts, online news aggregators and opinionated news sources, Brian Steinberg asks in Advertising Age just who today still needs CNN. His answer: Advertisers. The reason advertisers still love the cable-news network is because local news programs are…