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Inevitable Future? ‘Ladies and Gentlemen, Starting at Quarterback for the New York Giants is Eli Manning, Sponsored by AT&T, Pepsi and Chevy’

Are the uniforms of NFL players soon to be a patchwork of ad logos by sponsors, in imitation of NASCAR racing cars? "In as little as three years, experts predict the NFL will come down with a case of NASCAR-itis and…

Kmart Gets Its Own Game Show

A new game show on Spanish-language Univision not only includes Kmart in its title but also takes place on a set that replicates a Kmart store, reports Advertising Age. Called "Arrasa con Todo con Kmart," or "Sweep It All With…

Naked Cowboy Says Soap Opera Stole His Act, Sues CBS for $1.5 Million

New York City street performer the Naked Cowboy, a Times Square fixture who sings while wearing only cowboy boots, a cowboy hat and his underwear, is suing CBS claiming that the Emmy Award-winning soap opera "The Bold and the Beautiful"…

After Record-Setting Super Bowl, NBC Says It Will Raise Ad Prices for Next Year’s Event

Just days after the Super Bowl attracted a record audience, an NBC executive said that the network will be asking for more than the almost $3 million per 30-second spot charged by Fox this year, reports Jon Lafayette in B&C….

Better Than By the Minute Measurement for Commercials: Nielsen Gets Closer to Brand-Specific Ratings, or Ability to Track Ratings of Commercials

Nielsen is getting closer to providing brand-specific ratings, or ratings on a commercial-by-commercial basis, reports The New York Times Media Decoder blog. Nielson said it will adopt a method of digitally coding commercials through a system called Ad-ID, which is…

Wanna Advertise on ABC’s National Broadcast of the Oscars in a Couple of Weeks? Sorry, It’s Sold Out

ABC announced today that national ads for the 83rd running of the race for Oscar gold is sold out. The Academy Awards telecast will be on Sunday, Feb. 27, 2011, and some of the advertisers who will run ads in…

Some Huge Blue Chip Advertisers, Including Honda, GlaxoSmithKline, and State Farm Join With Cable Consortium Canoe to Study Interactive Advertising

Five major marketers who are members of the Association of National Advertisers have joined with cable consortium Canoe to study interactive advertising. According to our good friend Joe Mandese at MediaPost, who is covering the ANA’s TV and Everything Video…

NBC O&Os Meet for First Time Since Comcast Takeover; How They’ll Work With Comcast Spotlight (Ad Sales) on Agenda

"With the Comcast-NBC Universal deal finally closed, general managers at the NBC Local Media Group stations are discussing what the local TV business might look like going forward in San Diego Tuesday," writes Michael Malone in B&C. The article adds,…

Gold Standard: Best Super Bowl Ads As Judged By USA Today’s Annual Admeter Poll; For the First Time in 23 Years Two Ads Tied as Most Popular

The results are in from USA Today’s annual admeter polling of Super Bowl commercials, which has been measuring the popularity of commercials from the Big Game for the past 23 years. For the first time ever, two ads tied for…

The Super Bowl Ad That’s Generated the Most Press the Day After as Being the Most Controversial Ad Shown

There’s one ad from Super Bowl Sunday that clearly has generated the most controversy. Seen below, it’s the ad frrom Groupon showing Timothy Hutton using a coupon for Tibetan food after first talking about  the problems of the people of Tibet. For…