Advertising

Super Bowl Ad Inventory Sold Out

No more commercial spots are available for Fox’s broadcast of Super Bowl XLV, B&C reports. Two spots were still open earlier this week, but Fox has revealed that all the ad space is gone. Typically a few spots remain available…

Report: Departing Fox Broadcasting Ad Sales Chief Jon Nesvig May Not Be Replaced

Under one scenario, News Corp.doesn’t plan on replacing retiring Fox Broadcasting ad sales president Jon Nesvig, and instead will ask the group’s current second-in-commands to oversee their units without an overall sales chief, reports John Consoli in Mediaweek. The two…

Study Tracks Growth in Young Women’s Purchasing Power as They Go Through Life Changes

The more life transitions women have going on, the more valuable they are to advertisers, according to a study released today by Oxygen Media and research firm TRU. The study surveyed more than 2,300 women, focusing on those in what…

Thursday Nights Are No Longer ‘Must-See TV,’ With Fewer Viewers Tuning in

Thursday nights used to be one of the evenings for television’s highest profile shows and most expensive commercials, says the Wall Street Journal [Note that the WSJ is behind a paywall and you may be charged to read this story.]…

Potential Game Changer: CW Says Study ‘Dispels Myth’ About Aversion to Ads in Online Video

"Turning the long-held tenet about web video on its head, the CW network has discovered that online fans of "Vampire Diaries," "Gossip Girl" and other fare in September watched fully 95% of the commercials that accompanied the streaming of the…

Networks Block Websites From Google TV; Google Trying to Resolve Situation

Google is negotiating with ABC, NBC and CBS about unblocking access to the networks’ Websites for Google TV, after the three biggest U.S. television broadcasters blocked online versions of their programs from Google’s new Web-TV service, reports Reuters. ABC and…

For the First Time in 10 Years, CBS Gives All Its New Prime-Time Shows Full-Season Orders

After finishing at the top of the television ratings for the first four weeks of the new season, CBS has given full-season orders to all of its freshman shows, reports Joe Adalian in New York Magazine’s Vulture blog. The move–which…

Escaping the Competitive Herd: Why the CTAM Summit is Consistently the Best Conference in the TV Industry

This year’s annual CTAM Summit ends today in New Orleans, and at least one attendee, TVWeek Open Mic blogger Chuck Ross, says the Summit is consistently the best conference in the TV industry. Read why by clicking here.

With Bret Favre Under Fire for Alleged Indecent Texts, Wrangler Cuts Back on His TV Ads

Since Minnesota Vikings quarterback Bret Favre has drawn the scrutiny of NFL security for his alleged inappropriate text messages to New York Jets employee Jenn Sterger, Wrangler has decreased the rotation of the company’s jeans commercials starring Favre, CNBC reports….

From Ad Age, the Annual List of What the Broadcast Nets Are Getting From Advertisers For Each Primetime Show This Season; Even Without Simon ‘Idol’ Is TV’s Priciest Series

Even though Simon Cowell is gone from "American Idol," the television show remains at the top, at least when it comes to ad prices, reports Brian Steinberg in Advertising Age. Click here to read the entire story, as well as the…