Advertising

Why Google May Be Willing to Pay $5 Billion For Groupon

"Google may be on the verge of clinching its biggest deal yet with a reported $5-billion bid for Groupon, the fast-growing company that is blitzing the Internet with daily coupon deals." So writes Jessica Guynn and Andrea Chang in the…

Media Ad Agency Hires Well Known Research Guru

Judy Vogel, well known for her research expertise, has been hired by media agency Media Storm as its first ever director of insights and analysis, the agency has announced. Media Storm is located in South Norwalk, CT and has an office…

Cyber Monday Trounces Black Friday; Surprising Number of Shoppers Bought Goods Using Their Smartphones

" ‘Cyber Monday came in as the biggest shopping day of the year so far,’ said John Squire, chief strategy officer of Coremetrics, a unit of IBM Corp," CNNMoney reports. Furthermore, "Online sales on Cyber Monday surged nearly 20% from…

Want to Avoid Those Online Ads? YouTube Readies Skippable Ads–Where Advertiser Isn’t Charged

YouTube plans to introduce new advertising choices that will allow viewers to pick one of three different ads to watch–or to skip the ad altogether, in which case the advertiser isn’t charged, reports Irina Slutsky in Advertising Age. Called TrueView,…

Netflix Offers New Streaming Only Plan, Raises Prices on Other Plans

Netflix announced today that it will offer a streaming only plan for $7.99 a month, CNNMoney reports. According to the article, "The new plan, priced at $7.99 per month, allows customers to instantly watch unlimited TV episodes and movies streamed…

Jeff Zucker Says What He Did Worst During His Tenure Running NBC Universal. Take Your Guess and See if You Agree…

Jeff Zucker, in an interview at the Paley Center for Media in New York this morning, Thursday, Nov. 18, 2010, was asked what he did best and what he did worst during his tenure running NBC Universal. First, Zucker gave…

Uh-Oh, This Can’t Be Good: Nielsen’s Measurements are the Currency of the TV Business. So Check This Out–the Media Rating Council Has Yanked Accreditation for Diary Markets, Effective LAST Year

The "Media Rating Council (MRC) has pulled its accreditation of Nielsen measurement in its 154 diary-only markets, effective back to 2009." So begins a must-read article in B&C. This only affects smaller markets that don’t have meters, the article notes….