As part of a corporate effort to distance itself from a strict association with its signature product, one of the most recognized companies in the world has redesigned its logo. The change by Starbucks includes eliminating the words “Starbucks Coffee”…
"After a string of major account losses, WPP’s GroupM today announced that Doug Checkeris, North American CEO of MediaCom, is leaving the agency and will be replaced by longtime MediaCom exec Harvey Goldhersz," Advertising Age reports. According to the article,…
The high-profile battle over who will be the cola sponsor of Simon Cowell’s new U.S. show, "The X Factor," is over, and the result marks a departure from Cowell’s longtime deal with Coca-Cola as sponsor of "American Idol," The New…
Research firm SNL Kagan says 2010 was a good year for the business news cable channels, the New York Post reports. The market-leading business news network remains CNBC, which had an 11% rise from last year with expectations of $273…
A new type of mobile-phone ad may soon hit your mobile device, reports The Wall Street Journal. (Note: The WSJ is behind a pay wall and not all readers may be able to access this article.) Called "intercept campaigning," the…
Most U.S. consumers don’t want online advertisers to track them on the Web, a trend that has been on the rise as marketers try to deliver specific ads to certain types of people, reports Advertising Age, citing a new Gallup…
Viewers actually still watch commercials during time-shifted programs, reports MediaDailyNews, citing a new Nielsen report. The report found that C3 ratings, which take into account live viewing as well as viewing over the next three days with a DVR, rise 16%,…
The new Apple TV, available just since October, will hit sales of over one million this week, the company has announced. Here’s the take on this news by Jay Yarow of Business Insider: Apple "probably wants to rub Apple TVs…
There’s good news and bad news on the advertising front, with ad sales expected to rise next year, albeit at a slower rate than in 2010, reports Advertising Age. Marketers in 2011 will increase their U.S. ad spending by 2.8%,…
Under a new partnership with Starcom MediaVest, DirecTV may be soon rolling out advertisements specifically targeting households based on their demographics, reports the Wall Street Journal. (Please note that the Journal is behind a pay wall and may want to…