Advertising

Heidi Klum Splits From Victoria’s Secret; Also, With Hubby Seal She’s About to Shoot a Pilot

Heidi Klum, who has strode down the runway for Victoria Secret for the past 13 years, is splitting from the lingerie giant, Reuters reports. According to the article, "Victoria’s Secret parent company Limited Brands on Thursday confirmed that Klum’s role…

Thanks to Chevrolet, Major League Baseball Will Air Game Three of World Series on Fox at Earliest Start Time in 23 Years

Thanks to increased support from Chevrolet, Major League Baseball and Fox will start Game 3 of the World Series at the earliest start to a World Series game since 1987, reports Brian Steinberg in Advertising Age. Game 3 will begin…

ABC Works Out Innovative Inventory-Swapping Ad Plan With Affiliates

In what could be a groundbreaking change the decades-old system of how networks and affiliates share advertising revenue, ABC is implementing a new program that will allow the network to exchange inventory with its 200 affiliates throughout the year, reports…

ESPN Names New Marketing Executive

ESPN has named a new marketing executive, the all-sports network has announced. "ESPN has named Carol Kruse, a global brand marketing executive with more than 20 years of experience, as its senior vice president, marketing," the company said in the…

Madison Avenue Shops Pony Up Big Bucks to Advertise on Hulu Subscription Service

Hulu has signed up "a handful" of advertising sponsors pledging significant monies to air their ads during the debut of the online-television site’s subscription service, reports the New York Post. Each of the sponsors is be paying $2 million for…

What Color is Your Canoe? David Verklin Hopes His is Gold: Long-Awaited Interactive Cable TV Platform Finally Being Pitched to Advertisers

Canoe Ventures’ first interactive TV product has finally arrived, MediaDailyNews reports. According to the article, "Marketers can place overlays in spots that prompt viewers to click-through and request a coupon or sample. [Canoe CEO David] Verklin said Cablevision’s AMC and…

Nielsen Launches New Ad Measurement Tool for the Web

Coinciding with the beginning of Advertising Week in New York, Nielsen today announced a new ad measurement product called Online Campaign Ratings service, reports The New York Times. The Online Campaign Ratings program is aimed at providing ad data from…

Political Advertising Already on Track to Surpass the Spending of 2008

Political advertising this year is likely to surpass what was spent during 2008’s general election, reports The Hollywood Reporter. Ad spending for the midterm political elections has already come in at $160 million above what was spent in 2006, the…

At TV Guide, Cutting Subscribers and Employees Has Been Route to Reviving Magazine

TV Guide, after being sold to OpenGate Capital two years ago for $1, has been cutting its way back to some semblance of health, reports The New York Times. After culling almost 40% of its subscriptions, mostly to customers who were…

‘This is OnStar. Can You Tell Us Where You Just Had Your Accident?’ ‘Huh? No, Dude, I Just Wanna Update My Facebook Page to Let Everyone Know I Just Honked at Lindsay Lohan. I Think It Was Her.’ OnStar Now Working With Facebook So You Can Do Audio Updates

We can’t make this stuff up. OnStar, the service best known for connecting drivers who have had auto accidents with emergency services, will test letting its customers make audio updates to their Facebook pages while driving, Advertising Age reports. According to…