The National Association of Broadcasters is using gas pumps to get out the digital transition message, Mediaweek reports. NAB spots have been airing on PumpTop TV’s network at 720 gas stations in 11 top markets including New York, Los Angeles,…
Veteran House Energy and Commerce Committee Chairman John Dingell will be replaced by California Rep. Henry Waxman in that post in the new Congress. The House Democratic Caucus today voted 137 to 122 to replace Rep. Dingell, a Michigan Democrat…
In a move that underscores the growth of product placement in online video advertising, online ad network Adconion launched an original branded entertainment division to service its advertising partners. Adconion acquired production studio KTV Digital Media to develop and distribute…
China’s top network, CCTV, sold $1.4 billion in ad time during its version of an upfront, representing a 15% increase from last year, the Wall Street Journal says. “This is a tremendous amount of investment being committed to China at…
Comcast Networks has enlisted the U.K.’s MirriAd to digitally insert product logos into existing video content, Mediaweek reports. MirriAd’s work includes digitally adding virtual containers of Rice Krispies cereal and Maxwell House coffee to the 2007 feature film “Welcome to…
Nielsen has canceled its annual client meeting for 2009 due to economic concerns, MediaPost’s Media Daily News reports. Nielsen’s announcement suggests its concerns are not about its own financial state, but that of its clients. “Due to the current economic…
With advertising budgets being slashed left and right, online and digital media marketing remains the most resistant to reduced spending expectations, MediaPost reports. A survey by Advertiser Perceptions showed more than two-thirds of the 1,000-plus ad executives interviewed expected to…
The economic crisis continues to wreak havoc on the auto industry’s advertising spending, a Nielsen Monitor-Plus report reveals. The Big Three American car manufacturers all posted negative advertising growth in the first half of this year compared with 2007. Both…
Have you ever said to someone, “I’ll get into shape if it kills me?” Now there’s a TV series that shows you that being in shape could mean the difference between life and death in an emergency situation. “Could You…
The folks at TiVo have seen an increase in broadcast viewing, at least among TV lovers who own TiVo digital video recorders. Live viewing is up a bit, but time-shifted viewing is up even more. TiVo’s StopWatch ratings service provides…