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Daily Archives : May 24, 2010

Soccer World Cup Likely to Break Online Video Record, Smashing Obama Inauguration Viewing

This year’s World Cup is likely to shatter the record for Internet traffic because of huge demand for online video of the event, surpassing the viewing for President Barack Obama’s inauguration, Bloomberg.com reports.   The tournament, which begins next month…

The New Broadcast Youth Demographic? Try Starting at 44

Are you an advertiser trying to reach young viewers on broadcast television? Then get ready to market to 44 year-olds, reports Brian Steinberg in Advertising Age.  That’s because the median age of prime-time viewers is almost 51 years old, with…

‘Lost’ Ratings In: Did ‘Celebrity Apprentice’ Finale Poison Ratings for ‘Lost’ Finale?

Did the return of  Poison frontman Bret Michaels to "Celebrity Apprentice" dampen the ratings for the much-hyped finale of "Lost"? Perhaps. According to TVbytheNumbers.com, "We don’t have ratings data for the final half hour of the "Lost" finale, but the overall numbers for 9-11:30pm…

OMG: 39 Year-Old-Husband of the Late Brittnay Murphy Found Dead

Just five months after actress Brittany Murphy died, her husband has been found dead in the couple’s Hollywood home, reports People.com. British screenwriter Simon Monjack, 39, was pronounced dead after the Los Angeles Fire Department responded to a call for…

Why One Former ‘Lost’ Star was NOT on the Finale–It’s Not Like the Producers Didn’t Try and Get Him (Don’t Read If You Still Haven’t Seen the ‘Lost’ Finale)

There was one former ‘Lost’ star who was not on the finale–but it wasn’t for lack of trying by the show’s producers. He was the fifth character that had been killed on the series, and the producers wanted him to make…

Guess What Has Become the Fastest Adopted TV Technology Since VCRs in the 1980s

The technology that’s become the fastest adoption of a TV technology since VCRs swept the nation in the 1980s, is one that’s actually increased viewing time, reports the New York Times. The techology is high-definition TV sets. One added benefit is that …

Spoiler Alert Regarding the Already-Aired Finale of ‘Celebrity Apprentice’

If you are planning on seeing the already-aired finale of "Celebrity Apprentice," this contains a spoiler. Despite his serious health issues, Bret Michaels returned for the live finale of "Celebrity Apprentice" on NBC, reports theNew York Times’ ArtsBeat blog.  Michaels,…

Report: Paula Abdul to Return to Primetime in CBS Talent Competition

Paula Abdul will return to primetime as a judge on a talent competition show on CBS. It’s another scoop by our good friend–and former TVWeeker–James Hibberd at his Live Feed blog that he writes for The Hollywood Reporter. Abdul will also serve…

CBS Affiliates’ Meeting Upbeat, Raycom COO Daugherty Named Chair

The CBS affiliates’ meeting last week in New York was an upbeat affair, with positive reactions to the network’s 2010-11 schedule, reports B&C. Raycom Chief Operating Officer Wayne Daugherty was named chair of the affiliates board, succeeding Tim Busch of…

Could Most Upfront Negotiations Be Wrapped up by July 4th?

How things change in a year. Compared with last year’s drawn out upfront negotiations, set against the backdrop of an ailing economy, this year’s marketplace is set to wrap up in a "brisk and tidy fashion," reports Mediaweek. Both media buyers…