The premiere of Nickelodeon’s “El Tigre: The Adventures of Manny Rivera” on March 3 drew record ratings for a Saturday morning premiere, topping the first episode of “SpongeBob SquarePants.” “El Tigre” drew a 2.3 million in kids 2-11 at 10…
Monday’s salute to ABC’s freshman series “Brothers and Sisters” took a serious turn as several audience members praised the family drama for its sensitive, realistic portrayal of gay characters.Creator Jon Robin Baitz said, “We have come far enough in certain…
MTV and sister channel MTV Tr3s are out to create a new version of the Latin boy band Menudo.MTV Tr3s’ series “Road to Menudo” will trace auditions for the group and the selection of seven finalists. Auditions will begin March…
Lifetime has ordered 13 episodes of a new series, “Side Order of Life,” which is scheduled to air this summer.The show is the new third scripted summer series ordered by Susanne Daniels, president of entertainment at Lifetime Entertainment Services, who…
ABC has pulled the next three episodes of “Knights of Prosperity” from its Wednesday schedule. There are four episodes remaining in the initial order for the series, which last week earned a 1.7 rating among adults 18 to 49, according…
Newly paired partners Gail Berman and Lloyd Braun have signed a three-year, first-look development deal with NBC Universal Television.The deal allows BermanBraun to create a wide spectrum of content — scripted, unscripted, primetime, daytime, cable and syndication, with a first-look…
Litton Entertainment’s weekly series “HomeTeam” has partnered with Frito-Lay for a marketing blitz based on Lay’s potato chips.The “HomeTeam” partnership is part of the Lay’s brand larger strategy and new communication centered on sharing moments of joy. Lay’s has launched…
Bravo’s new competition show “Shear Genius” will be sponsored by Nexxus Salon Hair Care. Allure magazine also has joined as publishing partner, sharing editorial expertise and marketing assets.Nexxus will be integrated into the series both on-air and online. Nexxus will…
Fox’s new half-hour comedy “The Winner” made a solid debut Sunday night, earning a 3.5 rating among adults 18 to 49. That’s up 21 percent over the 8:30 p.m. time period’s recent average, though the new series’ second episode, airing…
U.S. Sen. Jay Rockefeller is calling on Congress to give the Federal Communications Commission authority to regulate violent TV programming, declaring the content “has reached dangerous levels” and is “only going to get worse.”As the FCC readies a report on…