By Brian SteinbergAdvertising Age CBS Corp.’s flagship network has completed upfront negotiations, securing an estimated $2.5 billion to $2.75 billion in ad commitments for the new fall season, according to a person familiar with negotiations. CBS sold approximately 80% of…
One Word: OPRAH! Live, IN PERSON at Next Week’s The Cable Show in Chicago Presented by NCTA PLEASE CLICK HERE FOR ALL THE INFORMATION, INCLUDING REGISTRATION She’s a media icon, a television industry pioneer and a legendary entrepreneur. And she’s…
By Brian Steinberg Advertising Age Walt Disney’s ABC has completed its upfront negotiations, securing an estimated $2.3 billion to $2.4 billion in ad commitments. In a prepared statement, the network said it had achieved "significant increases in pricing" and saw…
By Brigid Sweeney and Lynne MarekCrain’s Chicago Business Four Chicago-area companies, including Oprah Winfrey’s production company, have notified the state of Illinois they plan to cut a total of at least 250 jobs by July. Harpo Studios Inc., Ms. Winfrey’s…
By Brian SteinbergAdvertising Age The CW has completed its upfront sales process, notching between $400 million and $420 million in ad commitments from marketers for its coming TV season, according to a person familiar with the situation. The figures illustrate…
By Brian SteinbergAdvertising Age NBC has begun writing "upfront" business in earnest, the last of the big broadcast networks to get under way in this year’s haggling, while Time Warner’s Turner has begun feeling out the marketplace with an initial…
By Brian SteinbergAdvertising Age News Corp.’s Fox said Thursday it has completed the bulk of its sales for the upfront marketplace, with advertiser interest in the network’s fall schedule fueled in large part by the much-anticipated U.S. launch of "X…
By Michael LearmonthAdvertising Age Walt Disney Co. is planning to deliver film, TV, games and other content directly to consumers through a re-made Disney.com, CEO Bob Iger told the AllThingsD conference in Rancho Palos Verdes, Calif. today, Thursday, June 2, 2011. …
General Motors has signed on as a larger sponsor of Fox’s "X Factor," becoming the second major advertiser to pledge support for the much-anticipated musical-contest program, according to people familiar with the situation. Spokespeople for Fox and General Motors declined…
By Brian SteinbergAdvertising Age CBS is pushing against advertisers’ stance that they shouldn’t be paying solid double-digit increases for TV time in the fall. The Tiffany Network is making an initial request for price hikes around 18% in the cost…