CBS CEO Leslie Moonves said advertisers are paying 25 percent more in the scatter market than they did during the upfront, the Associated Press reports. Moonves was speaking at the UBS media conference Tuesday. –Elizabeth Jensen
MTV’s “Jersey Shore” lost an advertiser, TVGuide.com reports. Domino’s decided it didn’t need to have its spots run in the reality program, which has been criticized by an Italian-American group for promoting stereotypes. Domino’s’ vice president of communications, Tim McIntyre,…
Google signed a deal to subscribe to TiVo’s user data, the Los Angeles Times reports. Google will be able to use TiVo’s fast-forwarding data to determine whether the TV ads it has sold to advertisers were actually seen. –Elizabeth Jensen
Newsperson Ashleigh Banfield will have a new network in the new year, according to TV Newser. The former MSNBC anchor and war correspondent will be joining ABC News for "potential news projects down the road," the article said. Banfield’s last…
As clients put more and more pressure on their media agencies to figure out how to break through an ever increasingly crowded media environment, it becomes imcumbent on those who work on the planning side to think out-of-the-box. That’s almost a…