Steve Lanzano, chief operating officer of Havas-owned media agency MPG, was named president of the Television Bureau of Advertising, B&C reports. Lanzano, former CEO, North America, of WPP Group’s Mediaedge:cia, replaces Christopher Rohrs atop the TVB effective in January. –Elizabeth…
Cablevision will be the first cable company to offer customers interactive advertising commencing next month, reports Multichannel News. The interactive service, called Optimum Select, will give nearly 3 million Cablevision subscribers the chance to click on a TV ad via…
News Corp. chairman-CEO Rupert Murdoch said at the Goldman Sachs Communacopia Conference that the company has seen improvements in advertising in recent weeks, says The Hollywood Reporter. "It’s a pretty healthy picture at the moment,” Murdoch said, noting the Fox…
The NFL season just kicked off Sunday, but GoDaddy.com is looking ahead, the New York Times reports. The Web site registration company has bought two ads for Super Bowl XLIV, which will air on CBS on Feb. 7. GoDaddy is a…
The Television Bureau of Advertising is forecasting that total spot revenue in 2010 will rise between 3.6% and 6.1% compared to this year, reports B&C. Local spot revenue is forecast to rise by 1%-3%, with national spot revenue doing better,…