Advertising

Las Vegas’ KVBC-TV Alleges Competitors Sold the News

Las Vegas station KVBC-TV asked the Federal Communications Commission to look into whether three of its competitors agreed to cover in their newscasts an auto dealership’s liquidation sale as part of an undisclosed ad buy, reports B&C. One of the…

Advertisers Sticking With Letterman’s Show So Far

David Letterman’s disclosures about his office sexual relationships haven’t sent advertisers fleeing; even the “squeaky clean” parks and resorts division of Walt Disney Co. was still advertising on “Late Show” as of Tuesday night, reports the New York Times. Agency…

Scatter Market Holding Up So Far

The broadcast networks’ decision to leave about $2 billion in upfront money on the table and take their chances in the scatter market so far seems to be a good strategy, reports The Hollywood Reporter. Buyers and sellers tell The…

Wow: It Sure Looks Like the Ownership of All or Part of NBCU Will Soon Change

By Chuck Ross The latest reports began yesterday, Wednesday, Sept. 30th, with Sharon Waxman’s online article at The Wrap that Comcast was in talks to acquire NBC Universal from General Electric. Waxman then wrote, “Deal points were hammered out at a meeting…

New Chief of Ad Sales for Hallmark Channel Appointed

Crown Media Holdings has filled the ad sales slot that became available when it’s former chief of ad sales, Bill Abbott, became the company’s president and CEO. The new EVP of Advertising Sales comes from within the company: Ed Georger….

Panasonic Introduces a 50-inch 3-D TV and Unleashes its Secret Weapon to Get 3D TV Widely Adopted: Hollywood

Today’s Must Read: As Panasonic introduces a new 50-inch TV that’s capable of 3D, this article from Business Week explains why the Japanese giant thinks 3D on TV will be a real business and not just a fad. That’s because…

Managing Director of Time Warner’s Biggest Shareholder: In His Opinion TW Will Eventually Sell Time Inc.

Gordon Crawford, managing director of the Capital Group, which is Time Warner’s largest shareholder, says that Time Warner will eventually sell its Time Inc. publishing division, Reuters reports. Crawford made the comments on Friday, Sept. 24, at an event at the University of…

Moving Product Placement to the Next Level: Telemundo’s Deal with the U.S. Census Bureau For Character Placement in a Series

The character of Perla Beltrán on a Telemundo series—a young New Yorker whose thieving husband has been murdered—has become a key player in the US. Census Bureau’s effort to earn trust from Latinos, reports the New York Times. Beltran is…

Fox, ABC and CBS Open Primetime Season With Good Numbers; NBC and CW Struggle

Huge opening for Fox’s "House." ABC’s "Dancing With the Stars" fell some with its lowest premiere ever, but strong nonetheless. CBS solid with its comedies and unbeatable at 10 pm with "CSI: Miami." Tough night for "Gossip Girl." Even tougher for NBC, where "Hero’s"…

Ovation the Latest Network to use Google TV to Sell Ads

Google TV has picked up another client–Ovation TV–to use its ad sales service, Multichannel News reports. According to the report, other networks using Google TV "include six owned by NBC Universal — CNBC, Syfy, Oxygen, MSBNC, Sleuth and Chiller —…