Only one U.S. automaker has bought a spot in the Super Bowl, according to reports from TVWeek sibling publications Automotive News and adage.com. Dodge will be joining import automakers Honda, Hyundai, Kia and Volkswagen with ads in the TV show that…
A spot in the Super Bowl, which will be seen on CBS this year, has been bought by a cable network, Mike Reynolds at Multichannel News reports. The spot, which will run at the end of the second quarter just prior to…
Prices for ads in the Super Bowl dropped for only the second time ever, due to the economic slump, the Associated Press reports, citing TNS Media Intelligence. TNS said 30-second spots during next month’s game, airing on CBS, are going…
Armed with its new mantra "Back to Basics," NBC Entertainment Chairman Jeff Gaspin announced that the network will abandon its highly touted "Infront" ad presentation of recent years and return to a traditional Upfront presentation. The date will be Monday,…
Rising license fees mean NBC Universal will lose money on the Winter Olympics this year, NBC Universal Sports & Olympics Chairman Dick Ebersol said Sunday, reports The Hollywood Reporter. Ebersol said that sales had recently taken off, after a slow…
The day after announcing a collaboration with Discovery and IMAX for a 3D network, Sony has agreed to be the official sponsor on the upcoming ESPN 3D channel, reports B&C. Sony will be the exclusive sponsor of ESPN’s 3D coverage of 13…