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Mutual of Omaha, Oprah Settle Lawsuit over Rights to ‘Aha Moment’

Insurance company Mutual of Omaha settled its lawsuit against Oprah Winfrey’s Harpo Productions over rights to the phrase “Aha moment,” the Associated Press reports. No details were released. The two sides got in a legal tiff earlier this year when…

CNN.com Teams With Automaker for Weekly Quiz

CNN, In keeping with the increased interactive capability of its newly revamped Web site, CNN.com, has recruited a major automaker to sponsor the CNN Challenge, a weekly current events quiz, reports B&C. The sponsor is Ford’s Sync, an in-car communications and entertainment…

TV Executives Embrace Their Former Enemy

TV network executives have embraced their former enemy, the digital video recorder, reports the New York Times. Not only has DVR viewing helped push some shows from marginal ratings status to hits, the Times reports, but viewers who watch on…

Despite Retrans Gains For Both Companies, Revs Down 18% For Lin Broadcasting, Down 13% For Meredith Broadcasting

TV station groups continue to struggle in this economy, with revenues down 18% and 13%, respectively, for Lin Broadcasting and Meredith Broadcasting. Despite revenues for retransmission consent up 36%, Lin Broadcasting’s net revenues for the third quarter declined by 18%…

TV Guide Plans ‘Mad Men’ Sweepstakes for Media Planners, Buyers

To draw attention to the TVGuideonline entertainment Web site, TVGuideonline and TV Guide Network sales chief Richy Glassberg has created a promotion geared to media planners and buyers, reports MediaPost. TV Guide is mounting a sweepstakes for planners in which the top prize is a…

Microsoft is Shocked, Shocked, That Seth MacFarlane Has a Potty Mouth; Pulls Sponsorhip From Show

Seth MacFarlane has proven too racy for Microsoft, Variety reports. The company pulled its sponsorship from Fox’s Nov. 8 MacFarlane and Alex Borstein variety show, "Family Guy Presents: Seth and Alex’s Almost Live Comedy Show," after attending the taping and…

Jeff Bewkes, Chairman & CEO, Time Warner, on Why The AOL Merger NEVER Made Sense, and the Lessons We should Learn from the Fiasco (from the TVWeek Innovation360 Conference in NY City, Oct. 13, 2009)

First Time in History of ‘SNL,’ a Single Advertiser Will Sponsor Entire Show; Ad Breaks Will Feature Never-Before Aired Clips of Show

"For the first time in the 35-season history of "Saturday Night Live," an advertiser is buying all the national ad time in the broadcast of the venerable late-night comedy show," reports Brian Steinberg of Advertising Age. The advertiser is Budweiser,…

Sartorial Alert: Brooks Brothers to Carry Don Draper Suits

“Mad Men” mania has extended to the clothier Brooks Brothers, which is selling a limited edition “Mad Men”-inspired suit for the next few weeks, reports the New York Post. The suit, inspired by the clothes worn by the character Don Draper,…

General Mills Wins TV Advertising Award

Hallmark Channels and the Parents Television Council presented General Mills with the Crown Award for responsible TV advertising yesterday, reports B&C. Hallmark Channel’s President Bill Abbott and PTC President Tim Winter cited General Mills for "consistent commitment to and appreciation…