Advertising

Nielsen Studying Plan to Count Online Viewers From Comcast, Time Warner ‘TV Everywhere’ Services

Nielsen Media Research may count viewers who watch online through the Comcast and Time Warner “TV Everywhere” services in a show’s overall ratings, but not until 2011, says B&C. Nielsen told clients in a letter Tuesday that such a step…

Former NBCU Sales President Keith Turner Joins NFL

Keith Turner, former president of sales and marketing for NBC Universal, was named senior VP of media sales and sponsorships for the NFL, says B&C. Turner had been vice chairman of Mercury Media. The league also promoted Mark Waller, former…

‘Desperate Housewives’ Creator Marc Cherry to Produce Weekly Soap Opera Within the Show—As Ads for Sprint

In a bid to stop DVR fast-forwarding through ads, Marc Cherry, the creator and showrunner of “Desperate Housewives,” has been enlisted to make Sprint commercials in the form of an eight-episode soap opera that will run during selected commercial breaks of the…

Nielsen: Ad Spending on Cable TV up in First Half of Year; All Other Forms of Advertising—Including Internet, Print and Broadcast, Syndication & Local TV—Were Down

Of all media used by advertisers to get their messages to consumers, only spending on cable TV was up in the first half of 2009 compared to 2008, according to the Nielsen Company. Cable TV was up 1.6%, Nielsen said….

Photo Mashup Commentary on the Disney-Marvel Deal

We found this at a contest held by worth1000.com

Sony Plans to Introduce 3-D TV Set by the End of 2010

Sony Corp. will unveil a 3-D-capable LCD TV set by the end of next year, the Financial Times reports. According to the report, "Speaking at the IFA technology trade show in Berlin, Sir Howard Stringer, Sony chief executive, will announce plans…

Disney is Buying Marvel for $4 Billion: It’s Where the Boys Are

With a stable that includes Spider-Man, the X-Men and Iron Man, among many others, the acquisition fills a gap for Disney–popular characters that appeal to boys. Click here to read more. –Chuck Ross

Disney is Buying Marvel for $4 Billion: Hannah Montana and the Wizards of Waverly Place, Meet Your New Cousins That All the Boys Love—Spider-Man, Iron Man and the X-Men

The Walt Disney Co. announced today that it is acquiring Marvel Entertainment for $4 billion–to be paid for with 60% in cash and 40% in stock . With a stable that includes Spider-Man, the X-Men and Iron Man, among many…

In an Extraordinarily Tough Year for Ad Sales, the NFL Scores a Touchdown

In this report especially done for TVWeek, John Consoli, one of the best media reporters around, gives us all the details about what’s going on with NFL TV ad sales, including next year’s Super Bowl and the fledgling NFL network…