CBS announced its 2012-13 fall schedule today, including pickups of four new series, CBS News reports. CBS, which presents its upfront pitch later today, also announced that it will end the 2011-12 season as the most-watched TV network for the…
Dish Network, responding to criticism from NBC and Fox about the company’s motive for allowing viewers to automatically skip ads, said it has “respect for the networks and for the advertising model,” Bloomberg reports. The comment was part of an…
Spanish-language broadcaster Univision took the opportunity during its upfront presentation Tuesday to do some gloating about its ratings gains against struggling NBC, The New York Times’ Media Decoder reports. Network execs pointed out that the Spanish-language network has beaten NBC…
One cable news channel has been aggressively pitching its original primetime programming to advertisers, including marketing itself under the new tagline “Celebrate the American Dream” and declaring itself to be “the new primetime destination for intelligent entertainment,” TVNewser.com reports. The…
A top executive of NBC, which has been struggling with diminishing ratings, said viewers are being undercounted as television viewing increasingly shifts to DVR playback, the New York Post reports. Ted Harbert, chairman of NBC Broadcasting, urged the television industry…
As the upfront presentations roll out this week, along with networks’ 2012-13 television schedules, it’s becoming clear that broadcasters are turning to a familiar strategy in an effort to improve their ratings, reports The New York Times. The strategy is…
A new device that automatically skips commercials in recorded prime-time programming from the big four broadcast networks came under fire from NBC Broadcasting Chairman Ted Harbert, the Los Angeles Times reports. "I think this is an attack on our eco-system,"…
With broadcast networks loosening their rules and accepting hard liquor ads, liquor brands have been on a veritable stampede to get into TV advertising, reports Advertising Age. "We felt that it was important to speak to our core consumer [21-…
Broadcasters have told a New York federal court that they are effectively facing a nightmare scenario that will totally disrupt the TV business as we know it today. If the Barry Diller-backed Aereo service that streams TV programming from TV stations…
The first publicly announced advertising deal of this year’s upfront marketplace has been signed, and it offers proof of the emerging power of Spanish-language television, Advertising Age reports. The pact has Spanish-language broadcaster Univision leading the way in signing marketers,…