With network series reaching new viewership lows this spring among viewers 18 to 49, fingers have been pointed to a few culprits, with the two main theories singling out a drop in ratings for "American Idol" and the string of…
Hulu will take part in the annual advertising tradition of the upfront presentation, an effort that has traditionally been the hallmark of broadcast and cable networks, The New York Times reports. The online streaming service will make its upfront presentation…
A high-ranking advertising executive at NBCUniversal has left the company, Adweek.com reports. The story cites multiple sources saying Steve Mandala has exited his position after 10 years with the company. Mandala, who oversaw sales teams for NBCU’s 14-network cable portfolio,…
GOP presidential contender Rick Santorum announced today that he is suspending his underdog campaign, clearing the way for Mitt Romney to snag the Republican nomination, The New York Times reports. The move virtually assures Romney of the GOP nomination and…
Fox is pulling a long-running show from prime time for most of the remainder of 2012, and plans to cut its episodic commitment to the program, reports Joe Adalian in New York Magazine’s Vulture blog. In place of the long-running…
It’s an advertiser’s nightmare: A new study finds that consumers in their 20s switch media venues about 27 times per non-working hour, reports Brian Steinberg in Advertising Age. That’s the equivalent of more than 13 switches during a standard half-hour…
Oprah Winfrey talked about the difficult launch of her OWN cable network during Thursday’s Discovery Communications upfront presentation, vowing that the channel will reach the summit in 2014, Advertising Age reports. Winfrey thanked advertisers for sticking with the channel, credited…
A controversy has been raging over a Burger King commercial featuring Mary J. Blige, which drew criticism after surfacing on the Internet and appearing briefly on local television stations, Advertising Age reports. The singer issued a statement Wednesday in response…
In the upcoming 007 movie "Skyfall," in at least one scene, James Bond will pass on drinking a vodka martini — shaken, not stirred — to have a Heineken instead, reports Advertising Age. Heineken USA has a deal with the…
Katz Television Group, which is expanding its multiplatform efforts, announced a key promotion today. The company upped Chris Jordan to executive vice president of Continental Television Sales. The company announced: “In his new role, he will oversee Continental TV’s day-to-day…