Pol Ad Spending Hits $1 Mil a Day
Clinton Out Front With $275,000 Portion
Advertising
Retail David Does What Goliath Can’t
Flourishing in the Face of Big-Box Competition Isn’t as Hard as It Seems
GroupM’s Invidi Stake Shows Targeted Broadband Advertising Has Potential
GroupM, the media buying arm of advertising giant WPP, has led a group making a $25 million investment into Invidi Technologies Corp., a leader in enabling targeted advertising over broadband television. GroupM’s investment indicates that it sees video advertising that’s…
Slow Growth for Ads Seen in 2008
This is the time of year when people start thinking about the coming year, so while others are making resolutions, people in the advertising business are making projections. One seer who’s been at this for years, Universal McCann senior VP/director…
That’s Entertainment: Lang Telling Stories for MindShare Clients
David Lang doesn’t think there’s much difference between creating traditional programs and making branded entertainment. “It’s still got to be great entertainment. Otherwise consumers aren’t going to watch,” said Mr. Lang, who was promoted last month to president of MindShare…
Weather Channels History in Blast From the Past
There’s a History Channel. And there’s a Weather Channel. Now the Weather Channel is about to launch a new show about how the weather affected historical events. “When Weather Changed History” is set to premiere Jan. 6 in high definition…
Chart: How Viewers Catch Up With a Missed Episode of a Favorite Broadcast Series
Young viewers are using technology to catch up on episodes of programs they’ve missed. In a survey conducted by the Nielsen Co. at CBS’ research facility in Las Vegas, 37% of viewers 18 to 34 said they use a digital…
Writers Strike News Roundup: Tues., Dec. 11
TV Critics Association Press Tour Canceled The Television Critics Association officially canceled its winter critics’ event due to the writers strike, Daily Variety reports. The TCA said 130 TCA members had already signed up for the press tour, even knowing…
FX Launches Major Branding Campaign
FX will launch a multimillion-dollar branding campaign to herald its new marketing tagline: “There Is No Box.” The News Corp.-owned cable network will roll out print and on-air ads showcasing the branding initiative starting next week. The ads include a…