Cable News Networks Giving it Their All
Operations Change to Cover High-Energy Political Campaign With Keen Viewer Interest
Advertising
TV Advertising Up 11% in 2008, BIA Says
The television industry will bounce back from its 2007 slump and post 11% revenue growth in 2008 with the help of a “potentially stellar” political advertising spending spree, BIA Financial Network predicted in a report. That would represent a 10-year…
Bravo Lines Up ‘Supermodel’ Sponsors
Alltel Wireless, Mercedes-Benz and Garnier will be integrated sponsors for Bravo’s new series “Make Me a Supermodel.” As exclusive wireless sponsor, Alltel will sponsor the live voting for the series and an online game on the series’ Web site. Mercedes-Benz…
New Hampshire Primary Results May Set Off Ad Spending Frenzy
It’s damn the polls, full speed ahead for the presidential race as the surprise New Hampshire results portend more ad spending rather than the expected easing from a quick knockout. Political and advertising executives said today that in the Democratic…
No Gold Medals for 2008 Advertising
Slow Growth Seen Despite Olympics, Elections
Carat’s McDougall Goes for Global Outlook
Grant McDougall’s background should help him in his new job with Carat as executive VP, group director, where he sees his primary responsibility as globalizing some of the agency’s key accounts. Globalization should be a snap for someone born in…
Food Net Series Cooks Up BBQ Tips
A couple of Tennessee barbecue experts are warming up for a new show on the Food Network. Pat and Gina Neely, who own and operate their own restaurants, will be hosts of a series called “Down Home With the Neelys.”…
Chart: Top 10 Programs: Product Placement, First Three Quarters 2007
Products made more appearances in the broadcast shows with the most product placement, according to the Nielsen Product Placement Service. The top 10 shows in product placement on ABC, CBS, NBC, Fox, The CW and MyNetworkTV registered 22,046 occurrences over…
NBC Working With Advertisers on Golden Globes Replacement Show
With Sunday’s glamorous Golden Globes telecast canceled, NBC is trying to retain some of the $20 million in ad revenues the award show was due to generate. Some clients will get the money they would have spent on commercials—at an…
Zaccario to Lead GSN’s Ad Sales
GSN has named John Zaccario senior vice president, advertising sales. Mr. Zaccario, previously ESPN’s VP for digital media sales and marketing, will oversee advertising sales for all of GSN’s media assets, including its 66 million-subscriber television network and its online…