Video ad targeting firm Digitalsmiths paired up with ad-serving technology firm LiveRail to provide additional advertising solutions to both companies’ customers. Under the deal, Digitalsmiths will provide its video recognition technology to LiveRail customers, while LiveRail will provide campaign management…
African American Net Sells Across Magazine, Radio Siblings
Some Brands Stand Out to Potential Consumers Through Shrewd Planning
Other Marketing Options May Prevail
WGA Standoff Seen as Possible Catalyst
Local online ad spending will grow 48% in 2008 to $12.6 billion, driven in part by a healthy influx of local online video dollars, according to a new report from local media research firm Borrell Associates. The categories of local…
TiVo Sells Info Explaining Changes in Ad Viewing
‘SportsCenter’ Campaign Gets Its Own Show
Richman Takes Over Digital at MediaVest
When the World Series is played in Denver’s Coors Field, as it was this year, you can bet the brewery got a lot of exposure. A recent reports from Nielsen Sports said that Molson Coors Brewing got more than a…