Psst, pass it on: Word-of-mouth advertising is growing fast. Spending on word-of-mouth advertising jumped 35.9% to $981 million in 2006, according to a recent report by PQ Media, and is expected to top $1 billion this year. Over the longer…
When Anita Paul arrived in the United States from the Philippines as a 10-year-old, the first thing she noticed was the billboards. Ms. Paul, recently promoted to VP and brand group director in the Los Angeles office of Horizon Media,…
It was another funny year, at least as far as Comedy Central is concerned. The network plans to air its annual “Last Laugh” special live Dec. 2 from the Wilshire Theater in Los Angeles. Comedian Lewis Black hosts the show,…
Shopping was the talk of the Internet on Black Friday, the day after Thanksgiving that marks the beginning of the Christmas gift-buying season. According to Nielsen Online, traffic to Internet shopping sites grew 10%, registering 21.2 million unique visitors. Consumers…
The Chicago Bears’ Devin Hester ran all over the Denver Broncos on Sunday, returning a punt and a kickoff for touchdowns, and was the talk of the sports world on Monday. He also was the talk of the NFL Network’s…
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