Advertising spending will be up 4.2% this year, according to a forecast released Monday by TNS Media Intelligence. Spending is expected to increase 3.6% in the first half of 2008, followed by a 4.7% gain in the second half. “2008…
Sony Pictures television struck a deal with YouTube to launch a range of ad-supported channels on the video-sharing site, the companies announced today at the Consumer Electronics Show in Las Vegas. The first channel went live today with Sony’s Minisode…
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Close Up: Arthur Minson Time Warner Cable has promoted Arthur Minson to executive vice president and deputy chief financial officer. In this role, Mr. Minson will provide oversight of Time Warner Cable’s accounting, financial planning and analysis. Mr. Minson, previously…
Over the Years Industry Vets Found Simplicity, Research Best Practices
Leno Asked, Received Guild Permission Over Monologue A controversy over Jay Leno’s penned monologue has ruffled Writers Guild of America feathers, but NBC is claiming the guild gave permission to Mr. Leno to write his own material, Deadline Hollywood Daily…
The Television Bureau of Advertising said its electronic ad sales platform, the ePort, has begun handling live orders. The TVB said Harmelin Media sent electronic orders to stations in Philadelphia using ePort, and that Horizon Media bought spots on Gray…
NBC is folding MSNBC’s creative services department into the NBC Agency East Coast. “By combining the East Coast NBC Agency and MSNBC creative service departments, we’ve created a dynamic creative unit to oversee the news brands,” said John Miller, chief…