FTC Approves Google-DoubleClick Deal
Says Acquisition Won’t ‘Lessen Competition’
Advertising
MTV Networks-Kmart Campaign Taps Visible World
MTV Networks is running a holiday advertising campaign for Sears Holding Co. that allows its Kmart division to adjust its ad content at the last minute using technology from Visible World. Visible World’s intelliSpot makes it more efficient to change…
Overall Ad Spending Dips, but Internet Grows
Advertising spending in the first three quarters of 2007 decreased 0.1% compared with the same period of 2006, according to a report from the Nielsen Co. released Thursday. Spending on network TV was down 2.5% while national cable TV showed…
Advertisers Get More Mileage From Hybrids
The most recalled ad on television in 2007 was part commercial, part program. IAG Research found that hybrid ads, in which products are pitched in specially created spots that tie in to the show in which they air, tend to…
Prentice Guides Research at Starcom
Try not to picture Grant Prentice, the new research head at Starcom USA, in a white lab coat. Although he began his career as a research analyst, he’s more interested in explaining new data than generating it. “My core competency…
Discovery Doubles Up for ‘National Body Challenge’
This year’s edition of Discovery Health’s “National Body Challenge” is a double-header. The show, which follows people as they attempt to lose weight and achieve a healthier lifestyle, will focus on four sets of twins when it premieres Jan 7….
Chart: Top 10 Advertising Categories
Ad spending in the first nine months of 2007 edged up 0.2% to $108.2 billion, according to TNS Media Intelligence. Spending rose 1.3% in the third quarter. “The anemic growth rates in measured ad spending reflect a market that is…
Viacom, Microsoft Ink $500 Million Partnership for Content, Ads
Viacom is teaming up with Microsoft in a content and advertising alliance valued at $500 million. Microsoft will license long- and short-form content from Viacom’s cable networks and movie studios for use on MSN, Xbox 360 and other platforms. The…
Ad Groups Want to Block FCC Rule-Making on Product Placement
Advertising groups are making a last-minute bid to head off the Federal Communications Commission’s launch of a formal rule-making on TV product placement. With the FCC vote due tomorrow , executives of the American Association of Advertising Agencies, the American…
Ad Buyer: Time for Fall Season to Go
Strike-Induced Demise of Upfront Could Benefit All