Scripps’ Small Nets Turn to Sponsors
DIY, Fine Living Start Building Shows Around Advertisers
Advertising
UM’s Brien Touts ‘New Marketing’
To Nick Brien, worldwide CEO of Universal McCann, the notion of new media is almost irrelevant. “When clients say, ‘Talk to me about new media,’ I say, ‘No, I am not going to talk to you about new media, I…
Facebook Opens Pages to Media, Marketing Firms
Facebook users love to “poke” friends they have linked to on the site. It’s an electronic way to tap a pal on the shoulder, even if they are miles away in a classroom or office. Now aficionados of the popular…
Chrysler Driven by Sat TV Technology
Breakthrough Streams Real-Time Programming to Vehicles
CNN Special Good News for Ad Sales
Live, Upbeat Show Offers Alternative to Entertainment Nets
‘Today’ Pulls Ads to Gain Ratings
The battle for ratings supremacy between NBC’s “Today” and ABC’s “Good Morning America” continues to grow more ferocious, and the Peacock’s longtime frontrunner is pulling out the stops – and some commercials – to retain its crown. On several occasions…
Few Shows See Ratings Growth Under New Measurement Model
When last year’s ad-buying currency, live program ratings, is compared to this year’s measurement—average commercial ratings plus three days of digital video recorder playback—the majority of broadcast programming is down from last year’s levels, although a handful of shows are…
Hallmark Q4 Ad Prices Increase; Writers Strike May Help Ratings
Hallmark Channel said some of its fourth-quarter ad prices are up as much as 75% and that the writers strike could send viewers its way. Henry Schleiff, CEO of Hallmark Channel parent Crown Media, told analysts on the company’s third-quarter…
Live Fashion Show Puts ‘Runway’ Sponsors on Display
Bravo and the Weinstein Co. have gotten quite adept at putting sponsors into their hit “Project Runway.” Now they have taken those sponsors out of the box and put them in New York’s Lincoln Center for a fourth-season coming-out party….
MediaVest Promotes Angelo Lomonte on Kraft Account
If you want proof that media buying relies heavily on caffeine, just talk to Angelo Lomonte. Mr. Lomonte, promoted in August to VP and connections associate director at MediaVest USA, leads the planning work on Kraft’s coffee brands. Earlier in…