Exploit Phases of the Flu/Cold Season
Analyze Illness-Induced Changes in Consumer Behavior and Adjust Your Advertising Purchases Accordingly
Advertising
Innovative Thinking Pays Dividends
A Strategy That Transcends the Confines of Conventionality Can Bring Surprising and Lucrative Results
Honda Driven to Youth
Multiplatform Deal With Viacom’s VH1 and MTV Aims to Rekindle Appeal of Civic Among Younger Car Buyers
Hybrid’s Ad Deals in High Gear
Toyota Makes Most of Hollywood’s Penchant for Environment-Friendly Prius
‘Idol’ Crowns Fall 30-Second Ad Price List
CBS Shows Grab Must-See Fees; NBC Out of Top 5
Carat Hits the Road to Educate Buyers
Events Intended to Spur New Media Sales in Local Cable
Brands Can Shine Outside the Box
Displaying Products at Pop Culture-Related Events and Venues Provides Exposure to Hip Young Audiences
Initiative Puts Value on Placement
Ad Buying Firm’s PreSENSE Tool Analyzes Impact of Past Integrations and Predicts Value of Proposed Deals
Hone Skills With Entry-Level Jobs
Aspiring Young Media Professionals Exploit Opportunities to Learn Data Analysis and Independent Thinking
Stations Add Incentives and Generate Revenue
Giveaways Like Gas Cards, DVDs, Trips Pay for Themselves in Value, Spot Sales, Buzz